CUSTOMER CENTRICITY: Create Memorable Experiences That Build Loyalty and Advocacy product image (1)
CUSTOMER CENTRICITY: Create Memorable Experiences That Build Loyalty and Advocacy product image (1)

CUSTOMER CENTRICITY: Create Memorable Experiences That Build Loyalty and Advocacy

$13.05 SGD

In today’s crowded marketplace, the brands that win aren’t just the ones with the best products—they’re the ones that make people feel seen, valued, and remembered.

CUSTOMER CENTRICITY is your roadmap to building a business that customers don’t just buy from—but return to, rave about, and recommend. This isn’t about gimmicks or quick wins—it’s about designing an ecosystem where every touchpoint, interaction, and experience revolves around one goal: delivering exceptional value from the customer’s perspective.

Whether you lead a fast-growing startup, an established business, or a service-based organization, this book equips you with the tools to build trust, emotional connection, and fierce loyalty.

In this practical guide, you’ll learn how to:

  • Design customer journeys that turn first-time buyers into lifelong fans

  • Create emotional engagement that drives retention and advocacy

  • Identify and eliminate friction points across your customer experience

  • Train your team to think and act with a customer-first mindset

  • Measure what matters: loyalty, satisfaction, and true customer lifetime value

  • Build systems that deliver consistency, personalization, and delight at scale

With real-world examples, actionable frameworks, and timeless principles, CUSTOMER CENTRICITY shows you how to rise above the noise and make your business unforgettable in the hearts and minds of your customers.

If you're ready to build a brand people love—and stay loyal to—this book will show you how.

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